# Zomato x Gan.AI: Boosting Awareness with Geo-targeted Ads

Post by:

Anna Maik

September 4, 2024

# **The Customer**

Food delivery mobile app and company Zomato

**Industry:** Food delivery, B2C

**Founded:** 2008, India

**Website:** [zomato.com/india](https://www.zomato.com/india)

# **Key Results**

#1 Brand awareness and sales spike in targeted geos

# **The Challenge**

Increase brand awareness and sales for the food delivery and dining app Zomato in second and third-tier cities across India.

# **The Solution**

Using Gan.AI, Zomato created geo-targeted advertising campaigns

**Campaign #1:**  pre-roll ads in targeted locations with Indian movie star Hrithik Roshan.

Zomato's Next Generation AI Ad with Hrithik Roshan Powered by Gan.ai - YouTube

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[Zomato's Next Generation AI Ad with Hrithik Roshan Powered by Gan.ai](https://www.youtube.com/watch?v=SNfls_EeX34) [Gan․AI](https://www.youtube.com/channel/UCcbgXX9Dwp0x9QoD1hTQPHw)

Gan․AI612 subscribers

**Variables:** @name of the dish, @name of the restaurant

**Campaign #2:** pre-roll ads in targeted locations starring Indian actor Ranveer Singh to pincode-specific location cohorts, creating social buzz during ICC World Cup matches.

Zomato World Cup Ad \| Ranveer Singh \| ParaFit Delivers \| Greek Salad \| Zomato - YouTube

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[Zomato World Cup Ad \| Ranveer Singh \| ParaFit Delivers \| Greek Salad \| Zomato](https://www.youtube.com/watch?v=g7ueZGtxFKc) [ParaFit](https://www.youtube.com/channel/UChw7w-qoRNdv6JX3TjBRQag)

ParaFit2.02K subscribers

**Variables:** @name of the dish, @name of the restaurant

# **Production**

Special shoot with the actors, who recorded the video and training script separately.

Gan.AI generated video ads with three provided variables: city, restaurant name, and dish recommendation by Zomato

# **Delivery method**

Geo-targeted ads on YouTube, Instagram, and Facebook.

# Quote

_“With Gan.AI, we created thousands of impeccable, localized copies of our commercial with Hrithik Roshan in a matter of days, and amazed millions of viewers with hyperlocal restaurant and dish recommendations.”-_ Satya Mathur, Brand Manager, Zomato