Zomato x Gan.AI: Boosting Awareness with Geo-targeted Ads

Post by:

Anna Maik

September 4, 2024

The Customer

Food delivery mobile app and company Zomato

Industry: Food delivery, B2C

Founded: 2008, India

Website: zomato.com/india

Key Results

#1 Brand awareness and sales spike in targeted geos

The Challenge

Increase brand awareness and sales for the food delivery and dining app Zomato in second and third-tier cities across India.

The Solution

Using Gan.AI, Zomato created geo-targeted advertising campaigns

Campaign #1:  pre-roll ads in targeted locations with Indian movie star Hrithik Roshan.

Zomato's Next Generation AI Ad with Hrithik Roshan Powered by Gan.ai - YouTube

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Zomato's Next Generation AI Ad with Hrithik Roshan Powered by Gan.ai Gan․AI

Gan․AI612 subscribers

Variables: @name of the dish, @name of the restaurant

Campaign #2: pre-roll ads in targeted locations starring Indian actor Ranveer Singh to pincode-specific location cohorts, creating social buzz during ICC World Cup matches.

Zomato World Cup Ad | Ranveer Singh | ParaFit Delivers | Greek Salad | Zomato - YouTube

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Zomato World Cup Ad | Ranveer Singh | ParaFit Delivers | Greek Salad | Zomato ParaFit

ParaFit2.02K subscribers

Variables: @name of the dish, @name of the restaurant

Production

Special shoot with the actors, who recorded the video and training script separately.

Gan.AI generated video ads with three provided variables: city, restaurant name, and dish recommendation by Zomato

Delivery method

Geo-targeted ads on YouTube, Instagram, and Facebook.

Quote

“With Gan.AI, we created thousands of impeccable, localized copies of our commercial with Hrithik Roshan in a matter of days, and amazed millions of viewers with hyperlocal restaurant and dish recommendations.”- Satya Mathur, Brand Manager, Zomato