# Uber x Gan.AI: Personalized Driver Recognition Videos

Post by:

Anna Maik

September 4, 2024

# **The Customer**

Uber provides ride-hailing services, food delivery, and freight transport.

**Industry**: Transport  
**Founded**: 2009, San Francisco, CA, USA  
**Website**: [uber.com](https://www.uber.com/)

# **The Challenge**

To celebrate Uber's 10th anniversary in India and celebrate their employees.

# **The Solution**

A personalized email campaign to all Uber drivers, thanking them by calling their name and the number of days they've worked at Uber, congratulating them for the special milestone.

# **The Campaign**

Personalized videos to Uber drivers with Bollywood actor Indian actor Sonu Sood.

**Variable**: @name, @days_with_company

Hi @Raj, thanks for your @1000-day Uber journey!

**Video**

Uber India Celebrates 10 Years With Brilliant Generative AI Campaign ft. Sonu Sood - YouTube

Tap to unmute

[Uber India Celebrates 10 Years With Brilliant Generative AI Campaign ft. Sonu Sood](https://www.youtube.com/watch?v=4pB5zIQvU_U) [Gan․AI](https://www.youtube.com/channel/UCcbgXX9Dwp0x9QoD1hTQPHw)

Gan․AI612 subscribers

# **Production**

Campaign video and training script recorded by the Indian actor Sonu Sood.

# **How it works**

Email campaign to Uber drivers with personalized videos.

# **Delivery method**

Email.