Uber x Gan.AI: Personalized Driver Recognition Videos

Post by:

Anna Maik

September 4, 2024

The Customer

Uber provides ride-hailing services, food delivery, and freight transport.

Industry: Transport
Founded: 2009, San Francisco, CA, USA
Website: uber.com

The Challenge

To celebrate Uber's 10th anniversary in India and celebrate their employees.

The Solution

A personalized email campaign to all Uber drivers, thanking them by calling their name and the number of days they've worked at Uber, congratulating them for the special milestone.

The Campaign

Personalized videos to Uber drivers with Bollywood actor Indian actor Sonu Sood.

Variable: @name, @days_with_company

Hi @Raj, thanks for your @1000-day Uber journey!

Video

Uber India Celebrates 10 Years With Brilliant Generative AI Campaign ft. Sonu Sood - YouTube

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Uber India Celebrates 10 Years With Brilliant Generative AI Campaign ft. Sonu Sood Gan․AI

Gan․AI612 subscribers

Production

Campaign video and training script recorded by the Indian actor Sonu Sood.

How it works

Email campaign to Uber drivers with personalized videos.

Delivery method

Email.