# Sprite x Gan.AI: Hyper-Personalized Digital Ads ## The Customer **Sprite**, the iconic lemon and lime-flavored beverage from the Coca-Cola Company, is known for its refreshing taste and clever advertising campaigns that resonate with younger audiences. Sprite’s branding often revolves around themes of relaxation and unwinding, making it a go-to choice for teens and young adults looking to take a break from their hectic lives. **Industry**: Beverages (FMCG) **Founded**: 1961, Atlanta, Georgia, USA **Website**: [sprite.com](https://www.sprite.com/) ## Key Results - **Hyper-Personalized Engagement**: Over 200 unique videos were generated to align with viewers' activities and timing, resulting in highly relevant ad experiences. - **Long-Form Personalization**: Each ad featured a personalized sentence, not just a simple name drop, enhancing the sense of connection with the viewer. - **Context-Aware Targeting**: The ads were dynamically delivered based on the user's search behavior and the time of day, making them contextually aware and uniquely engaging. - **Extended Brand Lore**: Sprite expanded the creative elements of their existing TV campaign into a dynamic format, creating a cohesive and immersive brand experience. ## The Challenge Sprite aimed to build upon its existing TV campaign featuring Vedang Raina by creating a more immersive and engaging digital experience. The goal was to connect with teens in a way that felt personal and timely, aligning Sprite’s message with the moments when the audience was most likely to resonate with the idea of chilling out. ## The Solution To bring this vision to life, Sprite collaborated with Studio by Gan.AI to develop personalized YouTube pre-roll ads. The campaign involved creating a hyper-realistic digital AI avatar of Vedang Raina, which allowed Sprite to deliver end-to-end personalized messages. These messages were tailored based on two key long-form variables: the viewer’s activity (derived from their YouTube search behavior) and the specific time of day. ## The Campaign Sprite’s campaign was a unique blend of creativity and technology, expanding the narrative of their existing TV ad into a personalized digital ad. Here’s how the personalization worked: Each ad was crafted to match the viewer's most recent search queries, making it contextually aware and relevant. For example, if a user searched for gaming content at 10 PM, they would receive a tailored message like, "It’s 10 o'clock, time to start your gaming session. Chill with Sprite," seamlessly aligning Sprite’s brand message with the viewer’s mindset. ### Avatar and Personalization Development Sprite recorded over 10 minutes of footage to create a hyper-realistic digital avatar of Vedang Raina. This AI-driven avatar allowed the brand to deliver consistent, high-quality messages that appeared natural and engaging. ### Dynamic Long-Form Personalization The ads featured long-form personalization in their messaging, with entire sentences tailored to the user's context rather than simply inserting a name or a word. Each of the 200+ unique videos combined a specific phrase and time-of-day reference to directly relate to the recipient's current activity. ### Activity-Based Personalization The ads were meticulously designed to reflect nine different activity categories based on the user's YouTube search behavior: - **Game**: "Time to start your gaming session." - **Social**: "Time to finally post your vacation pics." - **Music**: "Time to vibe to your music." - **Movie**: "Time to host a movie night." - **Food**: "Time to grab a bite." - **Travel**: "Time to book your next holiday." - **Tech**: "Time to update your tech skills." - **Comedy**: "Time to scroll through funny videos." - **TV**: "Time to catch the latest series." ### Timed Personalization Sprite’s ads were not just activity-specific but also adapted to the exact time of day, making the content feel more immediate and personalized. This context-aware strategy helped reinforce the idea of Sprite as the perfect companion for unwinding at any moment. ### Extensive Variation in Messaging With over 200 unique video combinations generated, each ad delivered a distinct phrase and time combo that kept the content fresh and personalized for the viewer, maximizing engagement and preventing repetition fatigue. ## Production Studio by Gan.AI generated over 200 unique video ads, each with varying phrases to reflect the viewer’s time and activity combination. The use of the hyper-realistic avatar ensured that the personalization was seamless, with Vedang Raina delivering each message in his natural voice and with lip-sync. ## How It Works 1. **Generated Ads**: A library of over 200 personalized video ads was generated. Each about 5 seconds long and included a specific combination of time and activity, ensuring that every possible scenario was covered. 2. **Contextual Ad Delivery**: The ads were then matched to the viewer based on their YouTube search behavior and the current time of day, providing a highly relevant and engaging experience. 3. **Hyper-Realistic Avatar**: The digital avatar of Vedang Raina played a crucial role in delivering these personalized messages, with precise lip-syncing and voice cloning that made each interaction feel genuine and direct. 4. **Strategic Ad Placement**: These personalized videos were served as pre-roll ads on YouTube, ensuring that the viewer encountered content that directly spoke to their current interest, increasing engagement rates. ## Delivery Method The personalized YouTube ads were strategically delivered as pre-roll videos: - **Timing Relevance**: By synchronizing the ads with the specific time of day, Sprite made sure the message was contextually aligned with the viewer’s routine. - **Activity-Based Targeting**: Ads were tailored to match the viewer's specific interests, based on their search history, ensuring that the content was always engaging and relevant.