# Samsung x Gan.AI: Personalized Ads Boost Foldable Sales

Post by:

Anna Maik

September 4, 2024

# **The Customer**

Samsung is the global leader in smartphone sales.

**Industry**: Consumer electronics  
**Founded**: 1969, South Korea  
**Website**: [Samsung.com](https://www.samsung.com/)

# **Success Metrics**

10K Generated Ads, 50K Additional Sales

# **The Challenge**

To launch a new line of Galaxy Foldable smartphones & drive buyers to the local stores.

# **The Solution**

The ad campaign with a brand ambassador with the nearest store selling the new smartphone.

# **The Campaign**

Personalized ads featuring Alia Bhatt, Samsung's brand ambassador and one of the top influencers in India.

**Variables: @storename**  
Alia Bhatt's New AI Advertisement for Samsung - YouTube

Tap to unmute  
[Alia Bhatt's New AI Advertisement for Samsung](https://www.youtube.com/watch?v=bsAu_GSFEXM) [Gan․AI](https://www.youtube.com/channel/UCcbgXX9Dwp0x9QoD1hTQPHw)

Gan․AI612 subscribers  
Rush to @Iphonic Store to unfold your world like never before!

# **Production**

Ad production with the celebrity + training script.

# **How it works**

Using Gan.AI, Samsung turned a single recording of Alia Bhatt into thousands of copies of her saying the name of every local store that sells the new Galaxy Foldable series.

# **Delivery method**

Social media and YouTube location-based ads