# Google X Gan.AI: Personalizing Event Communications

## **The Customer**
Google for Startups is a leading organization that supports and accelerates startups through its Accelerator: Apps program. The program celebrates innovative founders and new mobile technology solutions, connecting them with industry leaders and investors.

**Website:** [**Google for startups**](https://startup.google.com/)

**Industry: Tech**

## **The Challenge**
For the Accelerator: Apps Graduation Day on December 9, 2024, Google for Startups needed a scalable and personalized communication strategy that could engage both event attendees and startup founders. They aimed to:

- Welcome attendees and startup founders.
- Deliver tailored messages that incorporated individual names (and company names for startups).
- Ensure consistent visual branding using dedicated video landing pages.

## **The Solution**
Google for Startups utilized Studio by Gan.AI platform to personalize for their expansive lists of attendees, startups and their founders. This approach enabled them to :

1. Personalize two sets of videos: one for event attendees and another for startup founders.
2. Dynamically insert each viewer’s name (and for startups, their company name) into the video content.
3. Host each video on a branded landing page featuring the Google for Startups logo and a message:

_"See you soon at the Google for Startups Accelerator: Apps Graduation Day!"_

### **Scripts**
**For attendees**, the video welcomed the viewer, highlighted the significance of the event, and set the tone for networking and inspiration.

[Google for Startups Mashup: Attendees](https://www.youtube.com/watch?v=9Pi_6YV_luU)  
_“Hi, [name]. Welcome to the Google for Startups Accelerator Apps Graduation Day. It’s a pleasure to have you here with us to celebrate this amazing achievement of graduating startups…”_

**For startups**, the video congratulated the viewer, acknowledged the hard work, and invited them to share their journey.

[Google for Startups mashup: Founders & Startups](https://www.youtube.com/watch?v=th7-_PyWtzo)  
_"Hi, [name]. We are so excited to celebrate your graduation from the Google for Startups Accelerator Apps program on December 9th. It’s a testament to the hard work and innovation at [company name]...”_

## **Delivery Method**
The personalized videos were distributed via unique video landing pages that each participant could access.

## **Key Results**
The project delivered a smooth and effective video experience for a large and diverse audience of over 50 startups and 180+ attendees. Each one receiving a personalized video.

Key outcomes included:

- **Enhanced Engagement:** Personalized videos captured the attention of both attendees and startup founders, making them feel individually welcomed at the event.

- **Consistent Branding:** The dedicated video landing pages maintained a professional look that aligned with Google for Startups' brand standards.

- **Efficient Production:** Studio by Gan.AI allowed for rapid creation and customization of videos, despite tight schedules. The project showcased the platform's ability to handle high-volume, personalized content effectively.

## Client Feedback
_For Google for Startups Accelerator Apps Graduation Day, it was crucial to make both our graduating founders and attending guests feel personally welcomed and celebrated. With a large number of participants, achieving that individual touch at scale was a challenge._

_Gan.AI's platform allowed us to seamlessly create personalized videos from me, incorporating names and company details, which really resonated with everyone. It helped set a warm, engaging tone for the event right from the start, and the branded landing pages ensured a consistent experience. The efficiency of the platform in handling this under tight deadlines was also a significant plus. It was great working with the Gan.AI team!_

– **Karthik Padmanabhan** (Head of Developer & Startup Ecosystem - India, Google)